Before getting all glammed up for the big European premiere of Avengers Assemble at Westfield London last Thursday 19 April, the cast gathered alongside producer Kevin Feige and executive producer Jeremy Latcham at Claridge’s Hotel to field questions from the press.  Here’s what went down:

Edith Bowman (moderator):  I wanna direct my question to Kevin and Jeremy Latcham, please first of all. Five hundred Avengers issues over the past 48 years, how and where do you start with this story?

Jeremy Latcham: Well, I mean, part of putting these movies together, especially on this one, was actually taking everything that existed in the movies that we’ve done and having to be faithful to the movies that we’ve already put together.  And at the same time having to go back to the comics as well and make sure that we’re faithful to everything in the comics and everything in the movies.  So it is a little bit of a challenge trying to find the right source material to kinda be the inspiration, but luckily Joss Whedon, our director and writer extraordinaire, is really, really good at assimilating all that material and he just kinda goes “Oh, just do it like this”. Oh, oh that’s much easier. Read More…